MrBeast is an American YouTuber and entrepreneur known for his high-budget videos, massive giveaways, and large acts of charity. He got his start in 2012 before rising to global fame. After over a decade of stunts, it’s amazing that he is yet to run out of ideas. Let’s see everything he’s doing in 2026.
By Jayne Turner – Staff Writer
Acquisition of Banking App Step
In February, MrBeast’s company, Beast Industries, acquired Step, an app focused on banking, savings, and credit tools specifically designed for teens and young adults.
This is his first major move into the world of financial services. His goal is to increase financial literacy for young people, something that he never learned growing up.
$1 Million Puzzle Challenge via Super Bowl Ad
MrBeast ran a massive puzzle contest tied to a Super Bowl commercial this weekend in partnership with Salesforce. It offered a $1 million prize to the first person who could solve a series of interconnected puzzles.
In a tweet, he says, “For the record, it’s very hard and lots of steps. Good luck!” Though we don’t have any insight or hints for you, no one has decoded it yet, so the race to the money is still on.
Another Super Bowl-related giveaway took place just before the big game, where MrBeast hosted a massive livestream giveaway via the Whatnot app, distributing over $1 million in prizes.
Check out: Drain As Energy Crossword Puzzle Clue – Crossword Clue Answers
Beast Games Season 2 Continues
MrBeast’s reality competition series Beast Games on Amazon Prime is back, as of early this year. It’s bringing even more competition and massive prize pools.
This show is one of his biggest mainstream media projects. It expanded his audience beyond just YouTube, where he already has over 466 million subscribers.
Though Season 2 is still in progress, Season 3 is already green-lit, so we will be looking forward to that next year.
You may also like this list of 2-player games to play for free with your friends.
Starbucks x Beast Games Collab
To promote Beast Games season 2, MrBeast collaborated with Starbucks to launch a limited-edition drink tied to the franchise. The Cannon Ball Drink is a combination of lemonade, Strawberry Acai base, and Mango Dragonfruit base. It is topped with both strawberry and dragonfruit inclusions to create the swirling “cannonball” effect.
This drink is more than promo – it was actually created during filming of Beast Games. It became a favorite drink for contestants. They had 24/7 access to beverages at a Starbucks kiosk, where baristas and competitors collaborated to dream up this beverage.
This drink was launched on the same day as the Cannonball” episode was released.
What We’re Anticipating…
MrBeast has made a HUGE splash so far in 2026! We can’t wait to see what he rolls out next. There is talk of a Beast Mobile phone service, which would expand his brand into telecommunications.
There is also a buzz of new Feastables product drops. You may have seen Feastables online or in stores. It is MrBeast’s snack brand that offers chocolate bars. However, they have also had collaborations where they drop gummies and other candy formats. Be on the lookout for flavor expansion and global rollouts if you’re not U.S. based.
